S.O.U.L. - Source of Universal Love

This was a Pay It Forward project that I did as a group project with two classmates from my Field Production and Editing II class at Madonna. We picked this group to do a video that tells a story about what this nonprofit organization does - helping others. Based in Farmington, S.O.U.L. helps those in need in a number of ways from food and clothing donations, or just being there for those who need support in their lives.



My group and I spent a number of days at the S.O.U.L. cafe doing interviews with their donors, as well as filming a luncheon they had. We also visited their donation shop just down the street, and talked with the kind volunteers there. We filmed some of the interviews in the upstairs area of the cafe, but had to do some rearranging of furniture to accomodate good shooting angles.

We shot the project using a Sony AX-2000. We had a lot of footage from interviews and b-roll, so it took some time to edit the project into a compelling story. We had to watch the entire interviews, and compile the best bites from them. We spent time choosing the right music to give a great pace to the video, and a team member designed the opening credit to the video.