Madonna University Broadcast and Cinema Arts 30 Second Spot

This is a commercial spot that I did for my Broadcast and Cinema Arts program at Madonna University. The commercial appeared during local telecasts of the Plymouth Whalers games.

I shot a lot of the footage in the studio of the students at work. I had them operating a camera and stage managing. With editing, it made it appear that they were working on the TV show that is displayed with the video. The TV show is Celebrate Michigan, which airs at 6:30 AM on local channel 20 in Metro Detroit.

I used footage taken during the Capstone Film Class production of "Clayman".

WATCH "MADONNA UNIVERSITY BROADCAST AND CINEMA ARTS 30 SECONDS SPOT" ON YOUTUBE

The main thing that I wanted to accomplish with this video was speed. I wanted to see the video naturally flow from one clip to another, almost like it's one big puzzle of connected pieces.

I have a minor cameo in the video around the 13 second mark as the student with the RED One camera.