Livonia Bakery and Cafe

I directed and edited this commercial for the Livonia Bakery and Cafe. The bakery donated food to our student film shoot earlier in the season, so we gave back to them a commercial.

After an initial meeting with the client, I sat down and storyboarded a concept on how the commercial should flow. The time limit of the commercial was 30 seconds, so I wanted to convey a quick but powerful message in the time allotted.

The commercial was shot all in one day, and it was about a 5 hour shoot. It was filmed with a Canon T3i, and some of the shots were achieved with a tripod on a track. I had a great crew for the shoot, and it went extremely well. The client was very helpful, and my storyboard helped him understand the concept of the commercial and how he had to prepare for the shots I wanted.