I filmed Kevin outside of the EDSI headquarters, where is standing next to the EDSI building sign. I originally used two cameras for this, the Canon T3i and an iPhone 4S. The iPhone was the wide shot, and the Canon was the closeup, but during post, I felt the wide wasn't very personal and decided not to use it at all.
Like in the "Show Up, Smile, and Support" video, I used more b-roll footage from the office as well as interviews from EDSI team members as they say the mission statement halfway through the video.
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